Thursday, November 20, 2008
A Happy Accident - Joe Momma's in Avila Beach
A couple months ago, I took a little road trip down the coast, and something happened. Something that never, ever happens to me anymore. I accidentally stumbled across a near-perfect cappuccino. The home of this spectacular cappuccino was a cafe called Joe Momma's in tiny Avila Beach, California, population 797. 
I have traveled a lot and tried plenty of cappuccinos, even in towns as small as Avila Beach. But at this point, I have a pretty good idea of what I'm going to find (more or less), because I've researched the hell out of it on the coffee internet. So when I know I'm going somewhere new, I generally get on, say, coffeegeek and look up the city I'm going to, find out which coffee shops are supposed to be decent, and then go try them. And I've found, over time, that the hive mind on the internet is not often wrong. The places people say are great are usually pretty great. And vice versa.
But on this particular day, back in June, I hadn't been on the coffee internet in a while. I'd been insanely busy finishing my film (it is finished! Visit the website for more info on screenings, etc.), and I just hadn't had the time to make my usual rounds of coffeegeek, alt.coffee, home-barista, coffeed, etc. So I found myself sitting on a very windy beach on a sunny afternoon. And I turned to the Very Wonderful Michael and said, "Let's go find some coffee. It'll probably suck." So we walked up to the row of shops facing the beach and wandered into Joe Momma's.
The first sign that this place was out of the ordinary was the fact that on the menu board they list a "traditional cappuccino." I asked what the difference was between traditional and non-traditional, and they said that the traditional was the only one they serve - small, porcelain cup, single shot, wet foam... music to my ears. They just put "traditional" on the menu board as a warning to folks who might be expecting a 20-ounce cup of meringue on top of their espresso. Then I noticed that Joe Momma's serves coffees from both Ritual Coffee Roasters and Intelligentsia. I started getting excited.
And this was the result. It was delicious. Even Michael the Picky Drinker had to concede that it was among the best he's ever had. I felt joyful for the rest of the day. And then we went back the next morning - still wonderful. 
It seems to me that the world is definitely changing when I can stumble across a top-notch cappuccino in a town this small. It's no longer unusual to find espresso bars in small towns (although I can very well remember when that was impossible), but it is definitely still unusual to find good espresso anywhere, much less in a tiny town. So... Joe Momma's may be an anomaly, but I'm hoping not. And I think the coffee internet is probably to be credited for this. The thing that has continued to fascinate me about the third wave is that it does not seem to have a geographic center, and it is in no way the sole property of big cities. Having been raised in San Francisco, I was kind of force-fed the idea that big cities are the origin and center of all cultural developments, and that it takes a while for said cultural developments to reach the provinces (or, as my sound design professor in film school used to call it, "Cupcake, Indiana." As in, "Sure, we like it, but how's this movie going to play in Cupcake, Indiana?")
But the third wave defies that model in a lot of ways. You can certainly argue that third wave ideals had their origin in big cities, but the movement is definitely thriving in Cupcake, Indiana. In fact, if you look at this on a per capita basis, I think Cupcake, Indiana might be kicking San Francisco's ass right now. Seriously. I've had some really great coffee recently in towns that most San Franciscans (who, I'll hasten to add, are mostly just transplants from Ohio themselves) look down their noses at: Sacramento, Capitola, San Luis Obispo, Walnut Creek... and that's just here in California. (Just wait till I get around to blogging about my recent trip to Kansas City.) I mean, if San Francisco had one coffee shop as good as Joe Momma's for every 797 inhabitants, I'd be in HEAVEN right now. My work here would be done. If the city of Oakland (pop. 397,067) had even ONE coffee shop half that good, I'd be pretty happy.
But let me get back to my earlier point: I attribute the de-centralization of the third wave to the internet. I'd be curious to hear from shop owners and roasters on this, but I am a pretty regular lurker on some of the industry chat forums, and it seems that there is an active online community of people who are exchanging advice and support pretty freely from all over North America and even the world. All the coffee pioneers seem to have banded together on the internet to learn from each other how to succeed in this business and how best to continue the pursuit of quality coffee. So as much as I have previously lamented the internet's negative influence on our interpersonal skills, and as much as I have insisted that there is no substitute for face-to-face interaction, I have to rejoice a little in the existence of the coffee internet. I love the idea of democratizing something that has previously been considered "high culture."

I have traveled a lot and tried plenty of cappuccinos, even in towns as small as Avila Beach. But at this point, I have a pretty good idea of what I'm going to find (more or less), because I've researched the hell out of it on the coffee internet. So when I know I'm going somewhere new, I generally get on, say, coffeegeek and look up the city I'm going to, find out which coffee shops are supposed to be decent, and then go try them. And I've found, over time, that the hive mind on the internet is not often wrong. The places people say are great are usually pretty great. And vice versa.
But on this particular day, back in June, I hadn't been on the coffee internet in a while. I'd been insanely busy finishing my film (it is finished! Visit the website for more info on screenings, etc.), and I just hadn't had the time to make my usual rounds of coffeegeek, alt.coffee, home-barista, coffeed, etc. So I found myself sitting on a very windy beach on a sunny afternoon. And I turned to the Very Wonderful Michael and said, "Let's go find some coffee. It'll probably suck." So we walked up to the row of shops facing the beach and wandered into Joe Momma's.
The first sign that this place was out of the ordinary was the fact that on the menu board they list a "traditional cappuccino." I asked what the difference was between traditional and non-traditional, and they said that the traditional was the only one they serve - small, porcelain cup, single shot, wet foam... music to my ears. They just put "traditional" on the menu board as a warning to folks who might be expecting a 20-ounce cup of meringue on top of their espresso. Then I noticed that Joe Momma's serves coffees from both Ritual Coffee Roasters and Intelligentsia. I started getting excited.
And this was the result. It was delicious. Even Michael the Picky Drinker had to concede that it was among the best he's ever had. I felt joyful for the rest of the day. And then we went back the next morning - still wonderful. 
It seems to me that the world is definitely changing when I can stumble across a top-notch cappuccino in a town this small. It's no longer unusual to find espresso bars in small towns (although I can very well remember when that was impossible), but it is definitely still unusual to find good espresso anywhere, much less in a tiny town. So... Joe Momma's may be an anomaly, but I'm hoping not. And I think the coffee internet is probably to be credited for this. The thing that has continued to fascinate me about the third wave is that it does not seem to have a geographic center, and it is in no way the sole property of big cities. Having been raised in San Francisco, I was kind of force-fed the idea that big cities are the origin and center of all cultural developments, and that it takes a while for said cultural developments to reach the provinces (or, as my sound design professor in film school used to call it, "Cupcake, Indiana." As in, "Sure, we like it, but how's this movie going to play in Cupcake, Indiana?")
But the third wave defies that model in a lot of ways. You can certainly argue that third wave ideals had their origin in big cities, but the movement is definitely thriving in Cupcake, Indiana. In fact, if you look at this on a per capita basis, I think Cupcake, Indiana might be kicking San Francisco's ass right now. Seriously. I've had some really great coffee recently in towns that most San Franciscans (who, I'll hasten to add, are mostly just transplants from Ohio themselves) look down their noses at: Sacramento, Capitola, San Luis Obispo, Walnut Creek... and that's just here in California. (Just wait till I get around to blogging about my recent trip to Kansas City.) I mean, if San Francisco had one coffee shop as good as Joe Momma's for every 797 inhabitants, I'd be in HEAVEN right now. My work here would be done. If the city of Oakland (pop. 397,067) had even ONE coffee shop half that good, I'd be pretty happy.
But let me get back to my earlier point: I attribute the de-centralization of the third wave to the internet. I'd be curious to hear from shop owners and roasters on this, but I am a pretty regular lurker on some of the industry chat forums, and it seems that there is an active online community of people who are exchanging advice and support pretty freely from all over North America and even the world. All the coffee pioneers seem to have banded together on the internet to learn from each other how to succeed in this business and how best to continue the pursuit of quality coffee. So as much as I have previously lamented the internet's negative influence on our interpersonal skills, and as much as I have insisted that there is no substitute for face-to-face interaction, I have to rejoice a little in the existence of the coffee internet. I love the idea of democratizing something that has previously been considered "high culture."
Labels: intelligentsia, joe momma's, ritual coffee roasters, third wave
Wednesday, October 29, 2008
Call me Ishmael
OK, so this is not a cappuccino review (more are coming, I swear... I'm just way, way behind on my blogging. But some articles are in the works.)
Anyway, my film has started screening around at festivals - mostly in the midwest and south. And the following mini-review appeared on the Pegasus News website as part of a preview of the upcoming Dallas Video Festival, where my film will be screening on November 9. And... well... it cracked me up. So I had to share...
"The Perfect Cappuccino (screening Sun. at 10:30 a.m.) serves up 90 minutes of creamy caffeinated goodness as filmmaker Amy Ferraris chronicles her obsession with a beverage that has led her by the taste buds from Bologna, Italy to Tulsa, Oklahoma in search of - you guessed it - the perfect cappuccino. Amy's documentary plays like the Moby Dick of coffee house culture - and guess which white whale stands to receive a good harpooning? After presenting us with a primer on the history of espresso and the variables in play during cappuccino creation (hint: it's all about the barista), Amy dives into her more challenging subject matter: why is it that Americans are so enraptured with Starbucks? She presents her theory that we, as a coffee-drinking nation, are entering into the "third wave" of coffee culture, defined as: 1. Folgers, 2. Starbucks and 3. Independent, quality-conscious coffee bars that foster community while dispensing deliciously-addictive coffee beverages."
HAHAHAHAHAHA!! (Why does the phrase "90 minutes of creamy caffeinated goodness" make me feel dirty? If I wasn't worried about winding up in the porn section of the video store, I would totally make that a review quote on the DVD packaging.)
Also, I love how this reviewer gives me credit for coming up with the "third wave" idea. HUH?? I don't take credit for that idea! That's not "my" theory! Somebody got up to get some popcorn at the wrong moment.
Anyway... if you are not on the mailing list, go check out the news/screenings page of my website for all the latest details on screenings.
(And if you're not on the mailing list, why not?? Go to my website and sign up!)
Anyway, my film has started screening around at festivals - mostly in the midwest and south. And the following mini-review appeared on the Pegasus News website as part of a preview of the upcoming Dallas Video Festival, where my film will be screening on November 9. And... well... it cracked me up. So I had to share...
"The Perfect Cappuccino (screening Sun. at 10:30 a.m.) serves up 90 minutes of creamy caffeinated goodness as filmmaker Amy Ferraris chronicles her obsession with a beverage that has led her by the taste buds from Bologna, Italy to Tulsa, Oklahoma in search of - you guessed it - the perfect cappuccino. Amy's documentary plays like the Moby Dick of coffee house culture - and guess which white whale stands to receive a good harpooning? After presenting us with a primer on the history of espresso and the variables in play during cappuccino creation (hint: it's all about the barista), Amy dives into her more challenging subject matter: why is it that Americans are so enraptured with Starbucks? She presents her theory that we, as a coffee-drinking nation, are entering into the "third wave" of coffee culture, defined as: 1. Folgers, 2. Starbucks and 3. Independent, quality-conscious coffee bars that foster community while dispensing deliciously-addictive coffee beverages."
HAHAHAHAHAHA!! (Why does the phrase "90 minutes of creamy caffeinated goodness" make me feel dirty? If I wasn't worried about winding up in the porn section of the video store, I would totally make that a review quote on the DVD packaging.)
Also, I love how this reviewer gives me credit for coming up with the "third wave" idea. HUH?? I don't take credit for that idea! That's not "my" theory! Somebody got up to get some popcorn at the wrong moment.
Anyway... if you are not on the mailing list, go check out the news/screenings page of my website for all the latest details on screenings.
(And if you're not on the mailing list, why not?? Go to my website and sign up!)
Sunday, July 20, 2008
A visit from a fellow obsessive seeker
Last week I had the pleasure of getting a cup of coffee with Nathan Slabaugh. Nathan's a trumpet player with the circus and therefore has the opportunity to travel all over the U.S. constantly. On his travels, he has been searching for... the perfect mocha.
I'm not kidding. He carries around a little black book in which he has obsessively cataloged his impressions of over 500 mochas he's had at coffee shops all over the country. He also has a podcast, and he roasts and serves coffee to his fellow circus performers out of his trailer.

A while back, Nathan found out about my own interest in the cappuccino and got in touch with me. And last week, he found himself in San Francisco for a few days, so we went and sipped some coffee together and had a chat. I took Nathan to try a mocha at Blue Bottle Coffee, because I know they make their mochas with chocolate from local chocolatier Michael Recchiuti. Nathan was a little coy about what he thought of it - but I gathered it was pretty good, although maybe not the best he'd ever had.
It was awesome to chat with someone who doesn't find it in the least strange that I have been mentally cataloging cappuccinos for the last dozen years. And I was forced to admit that while I may be obsessively interested in the cappuccino, I am remarkably inattentive to what makes a mocha a mocha (one thing I learned from Nathan: mochas made with powdered chocolate have a chalky aftertaste). I admit it: I have been guilty of looking down my nose at the mocha. Of believing it is what you drink when a coffee shop makes such terrible espresso that you need something to adulterate the flavor of the coffee. But Nathan has a reverence for the mocha as a culinary creation that I can't help but respect. And listening to him explain his interest in the drink, some parts of what he was saying sounded familiar. I mean, just because the vast majority of coffee shops make a terrible mocha and the vast majority of coffee drinkers don't appreciate what they're drinking, does that mean that someone shouldn't give a crap about what a good mocha actually is?
I guess not. So... hats off to Nathan and his quest. I'll continue to be curious about what he finds.
I'm not kidding. He carries around a little black book in which he has obsessively cataloged his impressions of over 500 mochas he's had at coffee shops all over the country. He also has a podcast, and he roasts and serves coffee to his fellow circus performers out of his trailer.

A while back, Nathan found out about my own interest in the cappuccino and got in touch with me. And last week, he found himself in San Francisco for a few days, so we went and sipped some coffee together and had a chat. I took Nathan to try a mocha at Blue Bottle Coffee, because I know they make their mochas with chocolate from local chocolatier Michael Recchiuti. Nathan was a little coy about what he thought of it - but I gathered it was pretty good, although maybe not the best he'd ever had.
It was awesome to chat with someone who doesn't find it in the least strange that I have been mentally cataloging cappuccinos for the last dozen years. And I was forced to admit that while I may be obsessively interested in the cappuccino, I am remarkably inattentive to what makes a mocha a mocha (one thing I learned from Nathan: mochas made with powdered chocolate have a chalky aftertaste). I admit it: I have been guilty of looking down my nose at the mocha. Of believing it is what you drink when a coffee shop makes such terrible espresso that you need something to adulterate the flavor of the coffee. But Nathan has a reverence for the mocha as a culinary creation that I can't help but respect. And listening to him explain his interest in the drink, some parts of what he was saying sounded familiar. I mean, just because the vast majority of coffee shops make a terrible mocha and the vast majority of coffee drinkers don't appreciate what they're drinking, does that mean that someone shouldn't give a crap about what a good mocha actually is?
I guess not. So... hats off to Nathan and his quest. I'll continue to be curious about what he finds.
Labels: best mocha latte podcast, blue bottle coffee
Sunday, May 04, 2008
The Best Cappuccino I've Had in a While
So I went camping in the Sierras this weekend (lovely but still a little chilly), and on my way back home I stopped at Temple Fine Coffee and Tea in downtown Sacramento and had one of the best cappuccinos I've had in a good long while.
(OK, actually, I judged at the Western Regional Barista Competition in late March, and I had some good ones there. The blog entry on that experience is still forthcoming, with all my usual blogging urgency. So let's say that this capp at Temple was the best one I've had in an actual coffee shop in a good long while.)
When I ordered, I was offered the choice between two espressos - a blend called Element 114 and a single origin Ethiopian coffee called Ghimbi, both roasted by Barefoot in Santa Clara. I chose the Ghimbi, and WOW. The cappuccino was basically delicious burnt caramel in a cup. And the milk was frothed to perfection - ideal temperature, ideal texture. I think I literally smacked my lips. It had the flavor of the crackly part of a creme brulee.
The experience also ran contrary to one of my pet theories, which is that it can be hard to get a top-notch cappuccino if you go at kind of an off-hour. I've had the experience dozens of times of going to a supposedly-wonderful shop that is home to championship barista or two and getting a cappuccino that is (let's be frank) kind of crappy, because I don't happen to be there during coffee prime time (i.e., a weekday morning). So the people working behind the bar are kind of the bench warmer baristas, and you can taste it. But I was at Temple at 4 pm on a Sunday. Honestly, I was expecting the D Team to be behind the bar. But it was still a gorgeous, perfectly-made drink. For the first time in many months, I am impressed.
(OK, actually, I judged at the Western Regional Barista Competition in late March, and I had some good ones there. The blog entry on that experience is still forthcoming, with all my usual blogging urgency. So let's say that this capp at Temple was the best one I've had in an actual coffee shop in a good long while.)
When I ordered, I was offered the choice between two espressos - a blend called Element 114 and a single origin Ethiopian coffee called Ghimbi, both roasted by Barefoot in Santa Clara. I chose the Ghimbi, and WOW. The cappuccino was basically delicious burnt caramel in a cup. And the milk was frothed to perfection - ideal temperature, ideal texture. I think I literally smacked my lips. It had the flavor of the crackly part of a creme brulee.
The experience also ran contrary to one of my pet theories, which is that it can be hard to get a top-notch cappuccino if you go at kind of an off-hour. I've had the experience dozens of times of going to a supposedly-wonderful shop that is home to championship barista or two and getting a cappuccino that is (let's be frank) kind of crappy, because I don't happen to be there during coffee prime time (i.e., a weekday morning). So the people working behind the bar are kind of the bench warmer baristas, and you can taste it. But I was at Temple at 4 pm on a Sunday. Honestly, I was expecting the D Team to be behind the bar. But it was still a gorgeous, perfectly-made drink. For the first time in many months, I am impressed.
Labels: temple fine coffee, third wave
Tuesday, February 19, 2008
Attention, Jay Caragay! I suck.

Last fall I took a trip to Kentucky to visit my parents, during which time me and my mom drove out to Maryland together to visit my brother and his family for a few days (nine hours in the Buick with a box full of Rodgers and Hammerstein CD’s – I won’t deny it: some seriously cheesy white people singing went down). My brother lives in Eldersburg, a smallish community west of Baltimore, so in between catching up on General Hospital with my sister in-law and attending my nephews’ little league games, I got a chance to pay a visit to Spro Coffee in nearby Towson, Maryland. Here’s what I think about Spro Coffee: FUCK YEAH!!!
Seriously, I have been dreaming about that coffee ever since. I think I may have encountered the platonic ideal of espresso. No joke. But let me get into the particulars…
Spro Coffee is owned and operated by a character named Jay Caragay. I was familiar with Jay because he is the co-host of the portafilter podcast (which I have mentioned in this blog before) and because I saw him compete in the 2006 U.S. Barista Championships in Charlotte, N.C. I particularly remember his presentation, because he made a specialty drink involving a liquid (was it half and half?) that had been infused with cigar tobacco. Not for the first time, I found myself sitting in the audience at a barista competition wishing I were one of the judges so I could TASTE this stuff. I also knew of Jay prior to visiting his shop because he is something of a vocal presence on the coffee internet; he’s outspoken, irreverent, and not one to back down from a verbal online tussle. So… imagine my surprise when I learned that this man’s coffee “shop” is actually a kiosk located inside the local library. That’s right. Mere feet away from the spot where Miss Nancy treats the children of Towson to heartfelt readings of Where The Red Fern Grows during story hour, this shit-starting, smartmouthed badass of the Third Wave plies his trade.
I love this.
Anyway, over the course of an afternoon spent hanging out with Jay, I tried three different drinks, and they were all stupendous. The first was, of course, a cappuccino, made by Jay himself. This was it (yes, I took a few sips before I took the picture. Sorry to ruin your viewing pleasure.)
It was textbook: smooth liquid-y foam and espresso that complemented the sweetness of the milk perfectly. Jay had recently made the decision to switch from commodity milk to organic milk from grass-fed local cows; in my estimation, the change was worth it. (You can read more about the agonizing decision to switch to better-quality-but-more-expensive milk on Jay’s blog.)
After I drank the cappuccino, the lovely barista in the picture (whose name I am blanking on because it’s been MONTHS since I was there – see title above) made me a house specialty drink that was equally impressive. In the intervening months, the memory of exactly what that drink was has failed me. But I remember that it involved honey, and it was nice and small – about the size of a macchiato – and it reminded me of Italy, where they know how to make flavored drinks without blenders and without the need for a 20-ounce plastic cup with a domed lid. After two excellent drinks and some hangout time at the library, Jay took me over to nearby restaurant Woodberry Kitchen. And that’s where I saw god. We were just hanging out, taking a look around, and shooting the breeze with the restaurant’s owners (who formerly operated Artifact Coffee out of that same location) when Jay jumped on the restaurant’s 2-group Synesso and pulled me a plain old shot of espresso. Holy heck. It’s hard to put into words just what made this shot of espresso perfect, but it was certainly my idea of perfect. It was round and full and delicious; it was simply the coffee-est tasting coffee I’ve had in a very long time. And that is saying something. As has been noted repeatedly in the recent press about specialty coffee, the world of high quality coffee has adopted some of the attributes and affectations of the world of wine. Among the people who are doing exciting things with coffee, a lot of effort has been going into raising awareness of the terroir of individual coffees, and this often involves isolating or emphasizing the component flavors that make a particular coffee unique – a note of cherry over here, a floral aroma over there. Roasters, baristas and tasters alike, we’re all sitting around marveling at the melon-rind flavor in this coffee or whatever. Last time I was in Tulsa, I had a Guatemalan coffee that tasted a lot like pork chops. I kid you not. I mean, we are talking delicious, wonderful pork, king of the beasts. But still. This is something new. Espresso made from single-origin coffees rather than blends is new. Third Wave shops using their clovers to get customers to pause and identify the hint of hibiscus in their coffee is new. The cappuccino I had at Lulu’s in Santa Cruz a few weeks ago that was like somebody shoved a fruit basket up my nose is NEW. Don’t get me wrong. I have been REVELING in all these coffee experiences. I love all the experimenting that’s going on. I love that American roasters are playing around with espresso (and coffee in general) in ways that are standing Italian conventional wisdom about espresso on its ear. I love coffee that tastes like pork!
But it was nice, on this particular day back in September, to have a shot of espresso that was so perfectly espresso-ey. It was complex and simple at the same time; there were multiple taste sensations, but they were in such perfect balance that it would have been very difficult to single them out; they just gave me an overwhelming sensation of… COFFEE. That single shot of espresso has had some serious staying power in my psyche too. I’ve been tasting it over and over again in my imagination in the months since, which is extremely rare for me. (No kidding, the sense memories I have been having of this particular espresso would impress even the Norma Desmond-esque old bat who endeavored to teach us the Stanislavski Method back in film school.) Both Spro Coffee and Woodberry Kitchen get their espresso from Hines Public Market in British Columbia. So I guess a big shoutout goes to them. And to Jay for pulling such a beautiful shot on a machine that had mostly been sitting around doing nothing all day. And (I guess) to the folks at Synesso for making a good machine, and to the folks at Woodberry Kitchen for maintaining it.
(How did this suddenly turn into an oscar acceptance speech? All that’s missing is god and my agent.)
Anyway, thanks, Jay, for giving me a memorable coffee day! And sorry for taking so long to get around to writing about it! (see title above.)
CORRECTION - FEBRUARY 27, 2008:
I got the following update from Jay Caragay yesterday about his barista and about the coffee they serve at Woodberry Kitchen (owned by Spike, referenced below)...
"The barista that you met in the picture is Arianna Travaglini. She's a great barista who's been with me pretty much from the start of Spro. Like me, she likes to get up and travel the world from time to time.
Oh, and just a correction before Spike's roasters get their feathers ruffled. It's only when they run out of coffee that I give them a bag (or two) of Hines to tide them over until their next shipment. Their main roaster is Counter Culture Coffee of Durham, NC."
Labels: spro coffee, third wave
Friday, January 25, 2008
Milk in the Land
I know this was very, very predictable of me, but the other night I went to the Pacific Film Archive in Berkeley to see a documentary about... MILK. That's right. One half of the dynamic duo that make up the cappuccino. My favorite source of sugar, fat and animal protein.
It was an experimental documentary entitled "Milk in the Land: Ballad of an American Drink," and it centered around the idea of milk as the all-American wholesome beverage, picking apart where that perception came from and what this mundane food product and our way of looking at it reveal about us and our history and culture.
I was riveted.
You can find out more about the film here.
On another note, I know it has been three months since my last post. This does not mean that I have given up tasting cappuccinos. On the contrary, I have visited a bunch of interesting new places in the past three months, and I would like to write about a few of them, at least. I just haven't had time to, because I have been up to my eyeballs in work. (Work on my film, which is a heartbeat away from being done, and editing work on another reality TV special, this one about an all-women's chain gang at a jail in Phoenix, Arizona. Go ahead and ask me what "booty duty" is.) In any case, more cappuccino reviews are forthcoming, I promise!
It was an experimental documentary entitled "Milk in the Land: Ballad of an American Drink," and it centered around the idea of milk as the all-American wholesome beverage, picking apart where that perception came from and what this mundane food product and our way of looking at it reveal about us and our history and culture.
I was riveted.
You can find out more about the film here.
On another note, I know it has been three months since my last post. This does not mean that I have given up tasting cappuccinos. On the contrary, I have visited a bunch of interesting new places in the past three months, and I would like to write about a few of them, at least. I just haven't had time to, because I have been up to my eyeballs in work. (Work on my film, which is a heartbeat away from being done, and editing work on another reality TV special, this one about an all-women's chain gang at a jail in Phoenix, Arizona. Go ahead and ask me what "booty duty" is.) In any case, more cappuccino reviews are forthcoming, I promise!
Sunday, October 07, 2007
Go to Intelligentsia. Do it now.

I am a very bad blogger. Seven very short weeks ago, I had the great pleasure of being present at the grand opening party at Intelligentsia’s new coffee shop in Los Angeles. And I am only now getting around to blogging about it. (This blog is many things, but up-to-the-minute it ain't.)
Anyway, I was in Los Angeles for four days, and I found the opportunity to get my ass over to Intelligentsia every one of those days for one simple reason: the cappuccinos are out of this world. They are fantastic. They are my idea of perfection: 5-ounce porcelain cup, delicious caramel-y sweet espresso, perfectly frothed microfoam. And all of these cappuccinos undoubtedly tasted even better because they were accompanied by memories of the YEARS of agony I endured wandering all over L.A. County in search of a drinkable cappuccino.


Beyond the quality of its cappuccinos, though, Intelligentsia is a really interesting company. It has gotten a fair amount of attention for its Direct Trade model, which was born from the very Slow Food-ey conviction that many food producers are artisans and should be recognized as such. Direct Trade also requires environmentally and socially sustainable practices and full disclosure of prices/contracts from all parties (i.e., you really CAN find out how much money actually went to the farmer). You can read more about it on Intelligentsia’s website, or in this article from the NY Times. And Intelligentsia co-owner Geoff Watts does a brilliant job of explaining the differences between Direct Trade and Fair Trade in this letter. (Seriously. I know that sounds boring, but it’s a fascinating read. Well worth it.) What it all boils down to, though, is that Intelligentsia is one of the companies that is leading the way in taking the radical position that if we acknowledge coffee’s unique qualities as an agricultural product and stop treating (and trading) it like a commodity, everybody benefits. And what I LOVE about this is that you can actually taste it in the cup. You might not give a crap whether farm workers in Colombia are earning a living wage. But if you give a crap what your morning coffee tastes like, Intelligentsia’s business practices are good news for you.
However, I have to be honest about something: the thing that made me more excited than Direct Trade (even almost as excited as I was about the cappuccinos) is the following: when you walk into the shop, there are no cash registers visible anywhere. The first thing you see is the espresso machine, with the baristas facing you. And although there are tables in the very large patio area outside, there are none inside. There’s just a large, three-sided bar. One side has the espresso machine (a synesso); one side has two clovers (the cup-at-a-time coffee brewers); and the third side – back against the far wall – has counter seating. (Coffee blogger tonx actually posted a number of photos of the interior of this place on his flickr page, for those of you who want to get a clearer mental picture of what I’m talking about.)

In short, this place is set up more like a bar bar than a coffee bar. There are no signs saying “order here.” There are no airport-style cordoned paths to keep everybody in line. You have to sidle up to the bar and order your drink. And then you have to stand around and wait for it. And maybe, just maybe, during that time, you might think about chit-chatting with the guy standing next to you. I saw a lot of that kind of chit-chatting while I was there. (Strangers talking to each other! It filled my heart with joy.) But I’ll be very curious to see if it continues. Part of me fears that people were unusually chatty the weekend I was there because Intelligentsia was brand-new. Part of me fears that we Americans are so used to getting our morning coffee in an orderly, assembly-line fashion – as quickly as possible on the way to work or whatever – that eventually Intelligentsia will succumb to consumer desires for a more regimented system. Or maybe customers will form their own regimented system spontaneously. Just because there are no cordoned paths, that doesn’t mean people won’t stand in an orderly line and avoid looking at or talking to each other. (You can take the customer out of the Starbucks, but can you take the Starbucks out of the customer? I don’t know.) I’ll be spending a lot of time in L.A. this fall, so I will be watching attentively to see what happens.
Monday, September 17, 2007
You'll laugh! You'll cry!
For those of you who navigate directly to the blog without visiting my website first, I wanted to let you know that the new trailer for THE PERFECT CAPPUCCINO is now online. Hooray!
Unfortunately, that in-a-world guy was busy, so I had to settle for doing the voiceover myself. But other than that, I'm pretty happy with how it came out. So go have a look-see!
Unfortunately, that in-a-world guy was busy, so I had to settle for doing the voiceover myself. But other than that, I'm pretty happy with how it came out. So go have a look-see!
Wednesday, September 12, 2007
Relationship Coffee in the NY Times
OK, I have been sorely neglecting this blog of late. Lots has been going on, and I have been failing to write about it. (I'm still planning to write a less-than-hot-off-the-presses report about the opening of Intelligentsia last month in L.A...)
But in the meantime, this morning's NY Times has a great article about the handful of companies who are doing Fair Trade coffee one better. (Thanks, Rena, for sending me the article!) Check it out. It's great to see these trade practices - and this excellent coffee - getting some admiring attention.
But in the meantime, this morning's NY Times has a great article about the handful of companies who are doing Fair Trade coffee one better. (Thanks, Rena, for sending me the article!) Check it out. It's great to see these trade practices - and this excellent coffee - getting some admiring attention.
Saturday, August 11, 2007
World Barista Championships 2007
Over the past couple years, whenever I’ve mentioned barista competitions, it’s usually met with a long pause and then a “what the heck is a barista competition??” I usually explain that it’s kind of like the barista olympics. Baristas have 15 minutes to prepare four espressos, four cappuccinos and four of a signature drink of their own creation. They do a formal presentation – complete with a musical soundtrack – in front of an audience and a variety of judges, who evaluate their technical expertise as well as the sensory qualities of their drinks. To an outsider, these competitions are bizarre, even a little comical (comparisons with the mock-documentary BEST IN SHOW would not be too far off the mark). But they are also a GREAT way to learn about the contribution a barista makes, because the more competitors you watch, the more you perceive the variations in coffee preparation that one person can bring. And they inevitably spur (in me, at least) a curiosity to taste all that coffee that’s being prepared and talked about. Still, it’s incredibly hard to do these competitions justice through mere verbal description.
So… I’m very pleased to be able to report that the finals of this year’s world barista championships – which took place in Tokyo a little over a week ago – are available and viewable online, at a site called zacharyzachary.com.
You can go straight to the finalist videos here.
To my knowledge, this is the first time full presentations have been accessible in this way. In the past, I believe some highlight reels have been produced months after the events, but there has never been anything like this. So hooray for the folks who made this happen! The coverage is terrific. (And I have always said that somebody should make a feature-length doc about these competitions – something very character-driven, since there seem to be some fascinating characters in this little world. So… maybe the zacharyzachary folks are the ones to do it…?)
In any case, this year’s winner is a guy from Great Britain, James Hoffmann. And second place went to the U.S. representative, Heather Perry (whom I have blogged about and who will make an ever-so-brief appearance in my documentary). I believe this is the best ranking any U.S. barista has ever achieved. Congratulations, Heather!
So I’ve been spending my Saturday morning watching a few of these presentations, and the overwhelming thought that occupies my mind as I watch is this: WHY ON EARTH is there so little crossover between the world of fine coffee and the world of fine dining?? I mean, listening to the baristas talk about which coffees they’ve chosen to serve and why, it’s hard to believe that there wouldn’t be interest in this kind of thing as the cap to an excellent meal. There’s no excuse for restaurant coffee to suck so bad – when are restaurateurs going to catch on?? And then there are the signature drinks. They’re not frappuccinos. They are much closer to the kind of thing you can find in Italy – often very small – just a few sips– and quite beautiful to look at. They’re these precious little works of art, involving unique flavor combinations and unique textures. Champion James Hoffmann’s signature drink, for instance, involved some half-and-half infused with tobacco. The barista competitions display such a high level of attention to the basics of good coffee and such a spirit of culinary experimentation with coffee; it’s strange to me that restaurants have not found a way to incorporate that attention and spirit into what they offer. One of life’s mysteries, I guess.
So… I’m very pleased to be able to report that the finals of this year’s world barista championships – which took place in Tokyo a little over a week ago – are available and viewable online, at a site called zacharyzachary.com.
You can go straight to the finalist videos here.
To my knowledge, this is the first time full presentations have been accessible in this way. In the past, I believe some highlight reels have been produced months after the events, but there has never been anything like this. So hooray for the folks who made this happen! The coverage is terrific. (And I have always said that somebody should make a feature-length doc about these competitions – something very character-driven, since there seem to be some fascinating characters in this little world. So… maybe the zacharyzachary folks are the ones to do it…?)
In any case, this year’s winner is a guy from Great Britain, James Hoffmann. And second place went to the U.S. representative, Heather Perry (whom I have blogged about and who will make an ever-so-brief appearance in my documentary). I believe this is the best ranking any U.S. barista has ever achieved. Congratulations, Heather!
So I’ve been spending my Saturday morning watching a few of these presentations, and the overwhelming thought that occupies my mind as I watch is this: WHY ON EARTH is there so little crossover between the world of fine coffee and the world of fine dining?? I mean, listening to the baristas talk about which coffees they’ve chosen to serve and why, it’s hard to believe that there wouldn’t be interest in this kind of thing as the cap to an excellent meal. There’s no excuse for restaurant coffee to suck so bad – when are restaurateurs going to catch on?? And then there are the signature drinks. They’re not frappuccinos. They are much closer to the kind of thing you can find in Italy – often very small – just a few sips– and quite beautiful to look at. They’re these precious little works of art, involving unique flavor combinations and unique textures. Champion James Hoffmann’s signature drink, for instance, involved some half-and-half infused with tobacco. The barista competitions display such a high level of attention to the basics of good coffee and such a spirit of culinary experimentation with coffee; it’s strange to me that restaurants have not found a way to incorporate that attention and spirit into what they offer. One of life’s mysteries, I guess.
Labels: barista competitions
